I have been following Rory Sutherland for quite a while now. He has a knack of explaining marketing psychology in a very entertaining way.
The following talk about perceptions and perceived value are insightful and relevant to anybody working in marketing, digital marketing or otherwise, there is always another way to frame a product or service.
Adopting this mindset when thinking about Web design, creativity in PPC advertising, content strategies for social media or offline direct marketing. If you have 10 minutes to spare the following video is well worth a look.
