Going to Cardiff Start Up 11th April 2013 ? I am looking forward to checking out Cardiff Start tonight. I am not sure what to expect. The world of the start up is getting a lot of attention recently. Some big names in the field from over the pond are Eric Reis and Steve Blank. They both believe that exploration and discovery are things that start up businesses do well Read More
Marketing articles news information and resources
Enough of the social media already
Patrick Altoft – Sound digital marketing advice Came across this video on the Branded3 blog. It’s a video of Patrick Altoft talking about marketing. In fact its got the obligatory buzz words of “Using social media for SEO” to appeal to a specific target audience which is standard at these type of events. No BS approach to social media I have seen Patrick talk at a number of events and Read More
Why doesn’t my analytics data make sense?
“Measurbation” - A contrarian view of analytics and data from Rory Sutherland Just because you can measure it It’s hard to be in “digital marketing” and not be swept away by the massed ranks of experts (defined by author rank or klout score of course!) preaching the virtues of analytics, conversion and optimisation. You bet your life I can find causation If you are not coming up with bankable insight Read More
Five links worth 10 minutes
Five links worth 10 minutes Who owns the right to filter your feed Algorithmic illusions The Google Glass feature no one is talking about Are brands people, my friends Everything We Know About What Data Brokers Know About You
Tour Guide Business Models. Storytelling, Tech & Destination Marketing
The real Mayor on Foursquare With news of the Mayor of Tampa Bay using Foursquare to show people around his city, it got me thinking about what the collision of technology and travel is doing to tour guide business models and the future of in general. You could argue that being a ‘tour guide’, your locality is your niche. Knowing a bit about an area is a good start, but Read More
Reframing, Perception and Digital Marketing
I have been following Rory Sutherland for quite a while now. He has a knack of explaining marketing psychology in a very entertaining way. The following talk about perceptions and perceived value are insightful and relevant to anybody working in marketing, digital marketing or otherwise, there is always another way to frame a product or service. Adopting this mindset when thinking about Web design, creativity in PPC advertising, content strategies for Read More
How to market small hotels and B&B’s online. Be realistic. Be local. Be different.
The tourism industry The tourism industry is largely made up of small businesses often micro businesses . In other industries distribution is always important, but with information as the core product, travel and tourism is dominated by distribution. The end result – suppliers & intermediaries are all thrown into the same competitive landscape. For most hoteliers, holiday cottage owners, and bed and breakfasts the reality is that the vast majority Read More
Cardiff discovers the secret of Snoops’ digital marketing chops
Who in Cardiff did Snoop reach out to and what was the digital strategy behind it? When Snoop came to Cardiff smart digital marketers could see he brought more than his hip hop game to town. This campaign is nominated for a Mashable Award. As somebody involved in digital marketing on a day to day basis, I found it a great case study. I am going to call it Snoops Cardiff Read More
Digital Marketing Infographics
Graphics, educational and effective – Why don’t we use them in our online marketing more often? Educational infographics I am trying to make a habit of posting some good infographics up here on a regular basis. Inspired by a great on page optimisation infographic from SEOmoz today, it really registered with me how great these things are to get a point across. It also fits nicely with way in which Read More
Direct Response Marketing v General Advertising
Nothing new under the sun I have sat through many online marketing seminars, read thousands of blogs about the ‘new’ tools of digital marketing. There is quite often little that’s original in them. They tend to be rehashed, reworked or reconstituted for a new medium and a new audience. Once you learn how to use these new tools, the underlying principles of marketing remain the same. Regardless of the tools Read More