Four quick links
- Designing for Conversion – Oli Gardner from the Unbounce team illustrate the visual design principals that encourage users to do things we want them to do.
- Many people still think Adwords is a Direct Marketing tool and they would be right. However, the GDN (Google Display Network) has matured into an effective branding and awareness channel in its own right – check out these case studies for more.
- We may be at a pivotal stage for bricks and mortar retailers – Get Elastic’s summary of some exciting retail developments for this years shop.org runs through the big trends for retail in the future.
- Content in the social space – nice post that looks at content from the point of view of a marketer with marketing objectives rather than the creator and creatives.
image by Leo Reynolds
