The truth about viral marketing and a cautionary tale for ‘assumption based’ persona development Came across this really insightful video on the latest Mckinsey Quarterly. There are some other good interviews on there but this one by Duncan Watts stood out. People like Watts have both a data driven ethos and are steeped in a [...]
How to market a Cardiff Accountant online – Website planning tips
Looking to build your firms Website? Before you reach for the Web designers number….. I meet a lot of businesses who expect a Web designer to build them a Website that’s going to win them work and turn a profit for them. Off they go in search of a Web designer. Lets use a specific [...]
Website Design in South Wales – These simple questions may help you out
Before searching for Web designers in South Wales, ask yourself – Is that what I really need? A Web site or an Online Business ? Your on the right track, a well built optimised website is essential, but its only half the story. Unfortunately, many designers are not marketers. Design is important, but it is [...]
All Watched Over by Machines of Loving Grace and Marketers
Power, Strategies and Tools A quick post in recognition of the brilliance of Adam Curtis and his latest offering All Watched Over by Machines of Loving Grace. Whether you agree or disagree with findings of Curtis, you must admit that the way in which he puts together his arguments provokes thought and discussion. I have been [...]
Is event marketing a missed opportunity for Destination Management Organisations (DMO’s)
Are DMO’s digital marketing strategies blind to the power of events? In most industries demand for a products or services ebbs and flows, pushed and pulled by seasonal demand and press exposure. Tourism is no exception. Think about the task of getting people to visit Wales. Gaining peoples attention in any sort of volume is [...]
