The new process interview I was catching up on some SEO reading courtesy of inbound and I came across an interesting interview with Mike King. A lot of what is discussed will resonate with anybody who has ever carried out in house SEO or been a digital marketing manager within a large organisation. To me Mike [...]
Wales New Media Strategist Required
How will Wales shape its New Media Strategy? Two commentators come at the same problem with different perspectives Why the Welsh Government should buy Media Wales Interesting post by Robert Andrews that plots the financial trajectory of Media Wales and contemplates a Pravda style take over by the Welsh Government Plumbing and Platforms The technologist [...]
Cardiff discovers the secret of Snoops’ digital marketing chops
Who in Cardiff did Snoop reach out to and what was the digital strategy behind it? When Snoop came to Cardiff smart digital marketers could see he brought more than his hip hop game to town. This campaign is nominated for a Mashable Award. As somebody involved in digital marketing on a day to day basis, [...]
Digital Marketing Infographics
Graphics, educational and effective – Why don’t we use them in our online marketing more often? Educational infographics I am trying to make a habit of posting some good infographics up here on a regular basis. Inspired by a great on page optimisation infographic from SEOmoz today, it really registered with me how great these [...]
Direct Response Marketing v General Advertising
Nothing new under the sun I have sat through many online marketing seminars, read thousands of blogs about the ‘new’ tools of digital marketing. There is quite often little that’s original in them. They tend to be rehashed, reworked or reconstituted for a new medium and a new audience. Once you learn how to use [...]
Four quick links
Four quick links Designing for Conversion – Oli Gardner from the Unbounce team illustrate the visual design principals that encourage users to do things we want them to do. Many people still think Adwords is a Direct Marketing tool and they would be right. However, the GDN (Google Display Network) has matured into an effective [...]
The limits of intuition and data driven decision making
The truth about viral marketing and a cautionary tale for ‘assumption based’ persona development Came across this really insightful video on the latest Mckinsey Quarterly. There are some other good interviews on there but this one by Duncan Watts stood out. People like Watts have both a data driven ethos and are steeped in a [...]
How to market a Cardiff Accountant online – Website planning tips
Looking to build your firms Website? Before you reach for the Web designers number….. I meet a lot of businesses who expect a Web designer to build them a Website that’s going to win them work and turn a profit for them. Off they go in search of a Web designer. Lets use a specific [...]
Website Design in South Wales – These simple questions may help you out
Before searching for Web designers in South Wales, ask yourself – Is that what I really need? A Web site or an Online Business ? Your on the right track, a well built optimised website is essential, but its only half the story. Unfortunately, many designers are not marketers. Design is important, but it is [...]
All Watched Over by Machines of Loving Grace and Marketers
Power, Strategies and Tools A quick post in recognition of the brilliance of Adam Curtis and his latest offering All Watched Over by Machines of Loving Grace. Whether you agree or disagree with findings of Curtis, you must admit that the way in which he puts together his arguments provokes thought and discussion. I have been [...]
