Going to Cardiff Start Up 11th April 2013 ? I am looking forward to checking out Cardiff Start tonight. I am not sure what to expect. The world of the start up is getting a lot of attention recently. Some big names in the field from over the pond are Eric Reis and Steve Blank. They both believe that exploration and discovery are things that start up businesses do well Read More
Enough of the social media already
Patrick Altoft – Sound digital marketing advice Came across this video on the Branded3 blog. It’s a video of Patrick Altoft talking about marketing. In fact its got the obligatory buzz words of “Using social media for SEO” to appeal to a specific target audience which is standard at these type of events. No BS approach to social media I have seen Patrick talk at a number of events and Read More
Why doesn’t my analytics data make sense?
“Measurbation” - A contrarian view of analytics and data from Rory Sutherland Just because you can measure it It’s hard to be in “digital marketing” and not be swept away by the massed ranks of experts (defined by author rank or klout score of course!) preaching the virtues of analytics, conversion and optimisation. You bet your life I can find causation If you are not coming up with bankable insight Read More
Five links worth 10 minutes
Five links worth 10 minutes Who owns the right to filter your feed Algorithmic illusions The Google Glass feature no one is talking about Are brands people, my friends Everything We Know About What Data Brokers Know About You
Digital Marketing Training Update
South Wales Chamber of Commerce – Digital Breakfast Briefing I was luckily enough to deliver the Digital Marketing morning ‘quick start’ talk for South Wales Chamber of Commerce. Hats off to Graham Morgan & the Centre for Business Team, the format was spot on. A short, sharp and concise introduction to get small businesses thinking about opportunities in the digital space. The format didn’t allow us to go into much Read More
Tour Guide Business Models. Storytelling, Tech & Destination Marketing
The real Mayor on Foursquare With news of the Mayor of Tampa Bay using Foursquare to show people around his city, it got me thinking about what the collision of technology and travel is doing to tour guide business models and the future of in general. You could argue that being a ‘tour guide’, your locality is your niche. Knowing a bit about an area is a good start, but Read More
Reframing, Perception and Digital Marketing
I have been following Rory Sutherland for quite a while now. He has a knack of explaining marketing psychology in a very entertaining way. The following talk about perceptions and perceived value are insightful and relevant to anybody working in marketing, digital marketing or otherwise, there is always another way to frame a product or service. Adopting this mindset when thinking about Web design, creativity in PPC advertising, content strategies for Read More
Linkbuilding Roundup
Building Links in 2012 For quite some time now online marketers have recognised that links are an important part of success online. There is lots of great stuff on Linkbuilding around at the moment so I thought I would quickly document some linkbuilding stuff I have stumbled across recently. What’s a good link? Prospecting Tools Will Critchlow tells us more about the linkbuilding tools they use at Distilled Linklove Roundup Read More
How to market small hotels and B&B’s online. Be realistic. Be local. Be different.
The tourism industry The tourism industry is largely made up of small businesses often micro businesses . In other industries distribution is always important, but with information as the core product, travel and tourism is dominated by distribution. The end result – suppliers & intermediaries are all thrown into the same competitive landscape. For most hoteliers, holiday cottage owners, and bed and breakfasts the reality is that the vast majority Read More
A new SEO process? Or marketing revisited
The new process interview I was catching up on some SEO reading courtesy of inbound and I came across an interesting interview with Mike King. A lot of what is discussed will resonate with anybody who has ever carried out in house SEO or been a digital marketing manager within a large organisation. To me Mike King always talks like an SEO who really ‘gets’ marketing and harnessing an organisations processes Read More