Who in Cardiff did Snoop reach out to and what was the digital strategy behind it? When Snoop came to Cardiff smart digital marketers could see he brought more than his hip hop game to town. This campaign is nominated for a Mashable Award. As somebody involved in digital marketing on a day to day basis, I found it a great case study. I am going to call it Snoops Cardiff Read More
Direct Response Marketing v General Advertising
Nothing new under the sun I have sat through many online marketing seminars, read thousands of blogs about the ‘new’ tools of digital marketing. There is quite often little that’s original in them. They tend to be rehashed, reworked or reconstituted for a new medium and a new audience. Once you learn how to use these new tools, the underlying principles of marketing remain the same. Regardless of the tools Read More
Four quick links
Four quick links Designing for Conversion – Oli Gardner from the Unbounce team illustrate the visual design principals that encourage users to do things we want them to do. Many people still think Adwords is a Direct Marketing tool and they would be right. However, the GDN (Google Display Network) has matured into an effective branding and awareness channel in its own right – check out these case studies for Read More
The limits of intuition and data driven decision making
The truth about viral marketing and a cautionary tale for ‘assumption based’ persona development Came across this really insightful video on the latest Mckinsey Quarterly. There are some other good interviews on there but this one by Duncan Watts stood out. People like Watts have both a data driven ethos and are steeped in a social science background. With so much noise in this field and gurus claiming they know Read More
How to market a Cardiff Accountant online – Website planning tips
Looking to build your firms Website? Before you reach for the Web designers number….. I meet a lot of businesses who expect a Web designer to build them a Website that’s going to win them work and turn a profit for them. Off they go in search of a Web designer. Lets use a specific example of a type of business in a particular town or city and consider some Read More
Website Design in South Wales – These simple questions may help you out
Before searching for Web designers in South Wales, ask yourself – Is that what I really need? A Web site or an Online Business ? Your on the right track, a well built optimised website is essential, but its only half the story. Unfortunately, many designers are not marketers. Design is important, but it is only important once somebody has found you and is looking at your business web site. Read More
All Watched Over by Machines of Loving Grace and Marketers
Power, Strategies and Tools A quick post in recognition of the brilliance of Adam Curtis and his latest offering All Watched Over by Machines of Loving Grace. Whether you agree or disagree with findings of Curtis, you must admit that the way in which he puts together his arguments provokes thought and discussion. I have been a fan ever since first seeing The Power of Nightmares. Curtis is a keen observer Read More
Is event marketing a missed opportunity for Destination Management Organisations (DMO’s)
Are DMO’s digital marketing strategies blind to the power of events? In most industries demand for a products or services ebbs and flows, pushed and pulled by seasonal demand and press exposure. Tourism is no exception. Think about the task of getting people to visit Wales. Gaining peoples attention in any sort of volume is an expensive proposition and TV is often hailed as the way in which this is Read More